DIRECT CHOICE
Elevating interiors with precision
Precision in every element,
designed around you.
We bring inspiration to life by producing innovative, premium laminates and panels designed to transform spaces and elevate aesthetics globally.
WHO WE ARE
We are trusted sellers of premium decorative surfaces, partnering with manufacturers to bring exceptional quality and design to the Saudi market. With a keen eye for selecting the finest products and a dedication to personalized service, we've established ourselves as the preferred destination for designers and homeowners seeking superior decor solutions.
PURPOSE
Our purpose is to connect clients with world-class decorative surfaces while providing expert guidance throughout the selection process. We carefully curate our collection, ensuring each product meets our exacting standards for quality, aesthetics, and value. Through thoughtful partnerships, we make exceptional design accessible to everyone.
QUALITY
We stand behind the quality of every product we offer, selecting only those that meet international standards. Our rigorous selection process ensures all of our products deliver exceptional performance, durability, and environmental responsibility. Your satisfaction and confidence in our selections are our ultimate priorities.
PRODUCTS
Exceptional surfaces for exceptional spaces
We bring the finest decorative surfaces directly to your projects.
FINESSE
Premium textured surfaces with realistic woodgrain and material patterns, offering superior durability and a luxurious tactile experience for walls, furniture, and cabinetry.
ACYRLINE
High-performance acrylic panels that combine stunning visual depth with practical benefits, scratch-resistant, UV-stable, and available in both high-gloss and super-matte finishes.
REFLECTIONS
Sophisticated glass-like surfaces without the fragility, providing the elegant look of back-painted glass with enhanced durability and easier installation for modern interiors.